The Media

The Media 2017-02-08T19:30:13-04:00
Proactive Media Engagement
Establish and foster relationships, encourage engagement and earn coverage.

Our relationships and extensive experience allow us to communicate with sophistication and to ensure successful campaigns. With engaged and informed journalists, clients can earn coverage beyond that of company news.

Media program objectives

  • Establish and foster journalist relationships
  • Plan for company news
    • Develop key messages and prepare materials
    • Develop the media target list
    • Determine appropriate tactical approaches such as embargos and exclusives
    • Conduct targeted and personalized media outreach
    • Prepare spokespersons and coordinate interviews
    • Evaluate output
  • Develop a media strategy for conference attendance and announcements
  • Construct a news flow calendar