Establish and foster relationships, encourage engagement and earn coverage.
Our relationships and extensive experience allow us to communicate with sophistication and to ensure successful campaigns. With engaged and informed journalists, clients can earn coverage beyond that of company news.
Media program objectives
Establish and foster journalist relationships
Plan for company news
Develop key messages and prepare materials
Develop the media target list
Determine appropriate tactical approaches such as embargos and exclusives
Conduct targeted and personalized media outreach
Prepare spokespersons and coordinate interviews
Develop a media strategy for conference attendance and announcements